Why User Experience Matters: Steps to Optimize Your Website Performance

When customers visit your website, they often come with a specific set of expectations already on board. They expect a high-quality experience: fast load times and easy-to-locate information. Not only that, they want it to be easy to contact you, including multiple methods of contact–all visible directly on your website.

Do your customers get a good experience when they come to your website, or do they end up struggling with down pages, slow load times, and a complex site arrangement that makes it hard for them to find what they’re looking for?

Why User Experience Matters

User experience is a critical part of ensuring that your website meets your customers’ expectations. 88% of customers will not return to a website after having a bad experience with it, which can mean declining sales and overall poor recommendations. 

User Experience Impacts Perceptions

The experience a user has with your website can have a substantial impact on how they view your brand as a whole. A poorly-designed website, including poor organizational structure or glitchy features, can leave users with a poor overall impression of your brand. A professional, high-quality website, on the other hand, may help users have a more satisfying overall experience. 

User Experience Impacts Interaction

If your website takes more than 2-3 seconds to load, as many as 40% of users will bounce away from the website. That means they will never have the chance to experience everything that your website has to offer. Users may also quickly leave your website if they cannot find what they are looking for or if they have trouble accessing key data.

Great User Experience Encourages Retention

Keeping customers is incredibly important for your brand. Repeat customer traffic often has a more substantial impact on your profits than new customers. When customers have a great experience with your brand, including your website, they are often much more likely to stick with your company in the future. It is around six times more expensive to attract a new customer as it is to retain a current one, and repeat customers are more likely to spend more with your brand, so keeping them around is absolutely critical.

A Good User Experience Keeps Those Users With You

When customers have a good experience on your website, they are more likely to stay there. A good user experience keeps them browsing through your content for the information they need or exploring your website for the goods they’re looking for. When they stay with your website, they remain in your sales funnel instead of moving to your competitors’ websites, which means that they are more likely to choose your brand when they are ready to make a purchase. 

How to Optimize Your Website Performance

There are several steps you can take to optimize website performance and ensure that you are providing your customers with a great experience. 

1. Use the Right Tools to Monitor Performance

A website monitoring solution like DX App Synthetic Monitor (ASM) by Broadcom Software can help you easily monitor webpage performance and issues by checking your sites, servers, and apps around the clock. This powerful synthetic website monitoring tool can provide the data you need, when you need it, to keep you informed and help ensure your website is functioning as expected. With Broadcom DX ASM, you’ll be the first to know if your website is down or can then act quickly to fix issues before users are impacted, thus keeping customers and visitors happy.

2. Identify Key Metrics

As you collect more data about your website, you’ll need to identify the key metrics on how users are interacting with your website to truly optimize user experience. You may need, for example, to know more about your load times, or to get insights into user behavior across web and mobile sessions, including what tools users interact with on a regular basis.

DX Application Performance Management (APM) is another solution by Broadcom Software that can give you exactly that. DX APM provides insight into both app performance and users’ digital behavior across web and mobile sessions. It gives you comprehensive visibility across physical, virtual, container, cloud, and mobile applications and delivers analytics-driven insight into the health of key business operations.

3. Speed Up Triage Time

To ensure your website it optimized to its full extent, you need to know not only if there’s a problem, but what’s causing the problem and most importantly, how to fix it. For many organizations, this is one of the most challenging and time-consuming aspects of application management. That’s why it’s beneficial to invest in an intelligent tool like DX APM which utilizes algorithms and machine learning techniques to quickly get to the root of an issue and automatically identify the cause, saving you time and excess troubleshooting.  This means less downtime and errors for your website, helping to ensure the user experience is flawless.

4. Simplify Your Tech Stack

A complex tech stack with multiple tools can increase the problems users may face across your platforms. In order to improve your overall user experience, look for software solutions that will allow you to simplify your tech stack and reduce the number of tools you may have to deal with.  Even better? Find solutions, like DX APM and DX ASM, that can be seamlessly integrated together and can be viewed in one singular dashboard. A unified and compatible set of solutions can make it easier to keep up with your tech stack and ensure a streamlined user experience, with fewer integrations that could cause problems with the regular functioning of your website and apps. 

Take the Next Steps

Ensure your website stacks up to the competition! Contact us today to learn more about our AIOps solutions from Broadcom Software and how they can help improve the functionality and performance of your website and ensure a flawless user experience.