IT teams likely rely on web applications, websites, APIs, and IT infrastructure to be accessible, perform and deliver exceptional user experiences, regardless of the type of industry or organization’s size. But then, issues, including third-party plugins, hosting issues, and software bugs, could result in application failure. Or it could affect their performances for long durations leaving users with dissatisfaction. This unfortunate scenario could affect an organization’s bottom line.

In today’s world, traditional monitoring doesn’t offer the required insights to spot, isolate and fix issues. This is because traditional methods only collect metrics passively and need teams to have ownership over monitored systems. Thus, these monitoring tools only provide visibility into some network hops and can’t offer end-to-end visibility of complex delivery paths. Due to this, IT can’t get enough information to prevent issues from becoming real problems, thus increasing inefficiency.

In order to provide a high-quality experience for users, applications must function properly. This means IT should have informed visibility into end-user experiences to enhance application performance. The question is, how do you consistently monitor your services to ensure they are working as they should? The answer: synthetic monitoring. With synthetic monitoring, you can confirm that your applications are performing as intended, enabling you to identify and solve problems before they affect users.

What Is Synthetic Monitoring?

Synthetic monitoring is a practice that tracks applications and websites by simulating user paths. It emulates typical user actions or behaviors within an API, a website, or a web application to test for availability, function, and performance.

Synthetic monitoring uses a scripting tool to create simulated user behavior for various scenarios, device types, geographical locations, and more. The scripts become the checks, agents, or monitors and can run automated tests at regular intervals to ensure applications are available, functioning, and performing as needed.

Synthetic monitoring is considered a proactive or active approach to testing. Since it conducts tests on a schedule, it differs from passive monitoring solutions, such as Real User Monitoring (RUM), that require user action to begin a test.

The problem with passive monitoring is that issues can go unnoticed for a long time when there is reduced site traffic. Due to the active approach of synthetic monitoring for testing a service or website, many consider it the first measure to defend against slowdowns and outages.

After obtaining and analyzing the relevant performance data, a synthetic monitoring solution can:

• Update you on issues relating to business transactions. For instance, it can let you know the challenges users might face while completing forms or purchases
• Provide you with valuable insightsthatshow the performance level of an application, such as page load speed
• Show you how your website responds to actual user behavior

Why Is Synthetic Monitoring Crucial?

Companies or brands that provide services or content through the internet or network should consider the importance of synthetic monitoring.

As a business’s networks and applications grow, IT’s ability to monitor and control service levels continues to diminish. The shift to remote and hybrid work makes users rely on the public internet connection, which requires edge network security. In addition, most external and internal applications are now cloud-hosted.

IT needs better solutions to monitor, manage, and improve application performance anywhere. Since accessibility and performance are paramount, brands shouldn’t wait for customers to notify them of an issue. Waiting for user complaints could lead to a loss of reputation and revenue for brands. For instance, a website that takes longer to load could lead to high bounce rates.

With little or no visibility, IT teams may find troubleshooting issues related to a particular user rather difficult. But with synthetic monitoring, IT teams would be alerted about an issue quickly before users become aware.

Simulating user behavior for testing purposes does the following:

Resolves Issues Early

Synthetic monitoring gives IT professionals comprehensive reports about an error. This enables them to quickly detect the root cause of an issue and fix it before it affects user experiences.

Monitors System Health

Synthetic monitoring can provide insights into your website’s availability. It can show you how fast or slow it’s operating, whether transactions are functioning as intended, and where a potential failure or slowdown might lie.

Enhances Resiliency

Synthetic monitoring can be useful in helping brands prepare for peak traffic periods or expect performance requirements in a new market or region.

Boosts Performance

Synthetic monitoring can provide performance benchmarks and highlight areas for optimization and improvement.

Keeps Tabs on Third-Party Providers

Third-party content could be in the form of advertising, CDNs, or payment management systems. These third-party providers’ performance affects the host site’s overall performance. But with an independent monitoring solution, you can hold these third-party vendors accountable for your product’s accessibility and performance.

Synthetic monitoring tools also help ensure brands meet service level agreements (SLAs) with end users.

Gain Comprehensive, End-To-End Visibility with AppNeta By Broadcom Software

AppNeta by Broadcom Software helps IT proactively monitor, manage, and optimize or improve performance, regardless of the apps or networks used. AppNeta combines active synthetic application and network monitoring with passive packet visibility. The unique blend of active and passive monitoring provides in-depth visibility of business-critical networks and apps from a user perspective.

Together with the wide range of solutions from Broadcom Software, you can enhance end-user experiences, make IT more efficient, and boost the success of your internet and enterprise cloud transformations.

Contact A&I Solutions to learn more about AppNeta and how its synthetic monitoring capabilities and more can help enhance your end-users’ experience.