
Case Study: Unifying AI and Observability with ScoutITAi and Broadcom NetOps
Coty, a global beauty powerhouse, transformed its IT operations by integrating ScoutITAi, A&I Solutions’ generative AI platform, with Broadcom DX NetOps. Despite having mature monitoring and alerting tools, Coty’s teams were overwhelmed by alert fatigue and lacked the context needed to act before incidents escalated. The missing piece? Intelligent observability that goes beyond detection to deliver foresight.
Partnering with A&I Solutions, Coty embedded ScoutITAi as a native AI layer within its Broadcom observability stack—enabling AI-driven insights across all monitoring components. DX NetOps ensured broad network visibility, AppNeta monitored user experience, and DX Operational Intelligence unified telemetry into a service-aware view. ScoutITAi then delivered natural language insights, surfacing not just what was wrong, but why it mattered—and how to fix it.
This strategic integration yielded powerful outcomes:
- Sharper Operational Clarity through region-specific, AI-generated summaries
- Faster Time-to-Resolution by minimizing alert noise with intelligent prioritization
- Proactive Decision-Making with early warnings from predictive analytics
- Streamlined Operations by eliminating redundant third-party tools and manual analysis
One standout innovation is the co-developed “network weather report” dashboard—offering real-time performance visuals across global regions, enhancing agility and awareness.
While no formal TCO analysis was conducted, the benefits were undeniable: improved first-line incident resolution, reduced operational overhead, and faster, data-informed decisions. Coty’s experience proves the value of embedding AI at the core of observability—not as an add-on, but as an engine for transformation.
Read the full case study here.
- On July 23, 2025
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